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Remember to Check Up on Former Clients
There are a handful of reasons why you should check in with your former clients: To check how your completed work is holding up and to make sure they are still satisfied with the job you’ve done. If there is something small about the project that isn’t quite right, they may not bother calling you […]

The Importance of Finding Your Specialties
What makes you unique? How can you set yourself apart from every other contractor out there? Let’s say you’re already an epoxy guy. Think about what you do better than your competition. Are you great at making custom patterns or installing epoxy over counter tops? If you don’t know what that is, think about the […]

Why You Should Have a Google+ Page
Google+ is an especially great tool for small businesses and contractors. Having a Google+ page helps people searching online find your business, and (hopefully) contact you. How? Well, Google+ ties into Google Maps, which, many people use when looking for businesses near them. Google+ is also currently the king of Search Engine Optimization, which, also […]

Are You Utilizing Photos of Previous Projects?
If you’re not already providing potential customers with photos of previous jobs, you should start! Doing this will increase your credibility and give potential customers confidence in your work and ability. Here are a few quick tips on getting started: Take photos of every job you complete. Talk to your clients and kick it up […]

How to Increase Referrals without Spending Any Money
A 2011 survey found that word of mouth recommendations from friends and family trump all forms of traditional paid advertising. To be specific, 92% of people who reported to the survey completely or somewhat trust recommendations from people they know. Referrals from satisfied clients are your very best advertising, and they are absolutely free. Word-of-mouth […]

Are You Utilizing MuscleGloss’s Marketing Support for Dealers?
This is the first post of our Marketing Tips segment on the MuscleGloss Blog. We will be regularly posting marketing advice and tips. Check back here for additional marketing resources! We often hear contractors say they don’t have time for marketing or that it’s too expensive. Marketing may not be the first cost you have […]

What Are Keywords?
Keywords are one of the things search engines use when they are looking for websites to show in their search results. The keywords you choose to use in your website’s body copy, link text, headings and subheadings, description tag, and title tag can help or hinder your site’s chances of being found by search engines. […]
